Start building

The AI platform for South African business.

Its AI builds your website, company profile and business email from a conversation. You approve everything.

Send a voice note

Example prompts

Join on WhatsApp
  • R149 a month
  • 14 days free
  • No card needed
  • Stored in South Africa

The problem

Big companies have the tools. Most small businesses don't.

No website.

Only 42% of small businesses have their own site1.

Built for elsewhere.

Priced in dollars, blind to CSD, B-BBEE and WhatsApp quotes.

Websites that break.

9 in 10 WordPress security holes are in plugins2.

AI that doesn't fit.

Half use AI weekly. Most want help seeing where it fits3.

  1. HOSTAFRICA SMB Lab
  2. Patchstack, State of WordPress Security 2026
  3. Xero, State of South African Small Business 2026

What BMS Lab Studio does

Everything your business needs online. Built by AI, approved by you.

At launch

Websites

Fast, mobile-friendly and found on Google.

At launch

Company profile

Tender-ready with CIPC, CSD and B-BBEE, as a page and a PDF.

At launch

Domain and email

yourbusiness.co.za and you@yourbusiness.co.za, set up for you.

Coming soon

AI assistants

Answer WhatsApp, book appointments, follow up quotes.

Coming soon

Bookings, payments and shop

Paid straight into your PayFast, Yoco, Ozow or Paystack.

  • Coming soon

    Automations

    Repeat work, like late-invoice reminders, runs itself.

  • Coming soon

    Quotes and presentations

    Made from your price list and profile.

  • Coming later

    Your own mobile app

    In the App Store and Google Play.

How it works

You talk. BMS Lab Studio builds. You decide.

  1. Describe your business.

    Type, send a voice note or paste your website.

  2. Approve the plan.

    One page: what it builds and what it costs.

  3. Publish.

    Nothing goes live without you. Undo anything.

Change anything later on WhatsApp: "Add our December hours."

Built for South Africa

Built for how South Africa does business.

  • Tenders: CSD, CIPC and B-BBEE, the way buyers expect.

  • WhatsApp: build and approve where you already chat.

  • Rand: card or debit order. No dollars.

  • Local payments: PayFast, Yoco, Ozow, Paystack.

  • Your language: English, isiZulu, Afrikaans, isiXhosa, Sesotho.

  • POPIA: consent forms, opt-outs and a privacy policy included.

  • Stored here: your data stays in Cape Town.

What the AI does, and what you control

The AI does the work. You make the decisions.

The AI

  • writes your pages
  • designs in your brand colours
  • fills in your Google details
  • translates your site

You

  • approve the plan
  • approve every change
  • set the rules
  • approve anything involving money

The AI never

  • publishes without you
  • touches your money
  • contacts customers outside your rules

You own everything it builds. Download or delete it anytime. Your customers pay you directly.

Where it runs: Your data is stored in Cape Town. The AI runs on Amazon's AI service, which may process a request abroad but doesn't store it there.

Who it's for

For every business that needs to be found.

Build my website

Real businesses using BMS Lab Studio

"{One sentence in the owner's own words}"

{Name}, {business}, {town}
Before
{what they used, and what it cost in time or money}
After
{what BMS Lab Studio built, and how long it took}
The result
{enquiries, quotes or sales, as a real number}
  • Example:

    Mokoena Plumbing, Pretoria: website, quote form, tender profile

  • Example:

    Khumalo & Associates, Durban: website and business email

  • Example:

    Cape Catering Co., Cape Town: menu, event quotes, company profile

  • Example:

    Ubuntu Security Services, Polokwane: tender-ready profile

Moving from WordPress

Stop paying someone to fix plugins.

  • No plugins. Security, backups and email included.
  • Paste your address. We move your pages and keep your Google links.
Check my website free

Pricing

Simple rand pricing. Cancel anytime.

The first 500 businesses get 30% off for life.

  • Solo

    R149 a month

    One person

    Start building
  • Growth

    R999 a month

    Up to 10 sites or apps, plus your own mobile app

    Start building

Included: hosting, security, backups, updates and AI use.

Extra, only if used: WhatsApp messages, extra SMS or email, domains and mailboxes. You see the cost first.

Partners

Earn with BMS Lab Studio.

  • Refer: 20% of what they pay, for 12 months.

  • Agencies: partner prices. Set your own.

No joining fee, no stock, no recruiting. Owners can remove a partner and keep everything.

Apply to be a partner

Questions

Who we are

A South African company. Real names, real faces.

Founders:
{names, photos, one line each}
Company:
{registered name}, registration number {CIPC number}
Address:
{physical address}
Phone and WhatsApp:
{South African number}
Email:
{hello@domain}

We never ask for passwords or banking details on WhatsApp, or for payment into a personal account.

What is BMS Lab Studio?

An AI platform that builds your website, company profile and business email. More tools follow.

Do I need technical skills?

No. If you can use WhatsApp, you can use BMS Lab Studio.

What does it cost?

R149, R399 or R999 a month after 14 days free. Extras only if you use them.

Can I bring my domain or WordPress site?

Yes. Your Google links keep working.

Where is my data stored?

In Cape Town. The AI may process a request abroad but doesn't store it there.

How do I know this is real?

Our company details and founders are on this page. We never ask for passwords or banking details, and you start without a card.

Give your business the tools big companies have.

Your website is ready when we open.